Michigan

Headcase created a first of its kind VR campaign for UM football to use for recruiting athletes. It included a video called “A day in the life”, letting portnetial recruits see what it would be like as a Michigan football player through a custom designed headset, that looks like the Michigan winged football helmet. “Game Day” was another video that let a potential athlete feel the game day experience, from driving on the team bus, in the locker room and running out of the tunnel onto the filed in front of over 100 thousand fans. In addition, there are dozens of living photos, that gave a recruit a virtual tour of various UM facilities, and also Ann Arbor.

The VR experience was all shown on an app called ‘MichiganVR'. Allowing all UM fan to get the same experience. Available
on iOS and Android.

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